I hadn’t heard of this word , till I read it in The Hindu this morning . Which doesn’t mean that the word doesn’t exist. In fact, ‘incentivise’ is a word coined in 1968 and is recognised in OED and Merriam-Webster. But then a Google search showed up this entry under Urban Dictionary , which said the only respectable form of the word was the noun “incentive.” And it added that those who say “incentivize” ought to know they ‘come across as a jargon-spewing a-hole’.
Posted on December 18, 2009 by gvk2