Oprah, Rushdie rob limelight in Jaipur

Ms. Winfrey,  the one and only Oprah Winfrey,  says she was flummoxed to find that India, a country that prides itself on its close-knit families and respect for elders could also need shelters to house widows shunned by their families.  After her visit Oprah called  Maria Shriver,  and both of them  resolved to help fund the organization that runs the widows ‘shelter.

The audience applauded. The audience comprised mainly writers,  critics and other participants at the  Jaipur Literature Festival (JLF).   Ms Winfrey was being interviewed for telecast by  NDTV’s  Barkha Dutt.   Viewership for the show  telecast, prime time,  was  high.  And Oprah  was at her scintillating self;  said a lot of sensible things.  Loved the show.

My issue, however, is with the Jaipur festival folk who hosted the Oprah show.  Someone  with  celebrity status such as Oprah needs no promotion; she commands media attention wherever she goes.  The same cannot be said for many others at the literature  festival who deserve to be heard by a wider audience.  I wish the organisers programmed their proceedings in ways that enable lesser known participants gain much-needed media exposure. I know,  festival organisers can turn around and say they host varied programmes . They can’t be faulted if such festival proceedings  go unnoticed in the media. Organisers cannot tell newspaper reporters  and TV channels whom or what to cover at the festival.

And the media always  goes after celebrities.  The reason why persons of social stature and celebrtiy status are invited to such events is understandable. The festival organisers need participation of the likes of Oprah and Rushdie much more than their need to participate at Jaipur.  In the process  the celebrity invitees take up virtually the entire space, and media attention,  leaving most other  participants  crowded out of the limelight.

The Oprah show at Jaipur took up media time/space that could have otherwise gone to other participants  who could do with some publicity to further their career. The factor that drives lesser known,  but promising,  writers to Jaipur is the possibility it holds for  networking and for media attention.  A person of  Oprah’s calibre and celebrity status has scores of platforms open to her. Ms Dutt could have done her interview in a studio setting.  The festival  organizers could have hosted a round-table format, with Oprah interacting with  a group of writers who deserve to be heard and seen on TV .

What dominates  media coverage at Jaipur is  the protest-reading by four writers , of passages from The  Satanic Verses,  and the controversy over the proposed  visit to Jaipur of author  Salman Rushdie.  And then we had him  announce that he wasn’t coming, after all.   Rushdie’s announcement came with a much publicised statement,  citing intelligence report that held him back from Jaipur. Apparently,  Rushdie  knows  how to gain publicity mileage  even  in absentia.

2 Responses

  1. Not only do writers have to write, they have to work hard to get that publicity and then competing with people like Rushdie and Oprah at what should be their festival… its’ a very unfair platform.

  2. Very true, sir…. Sad the focus is robbed by celebrities. I hope the other authors did get some attention, and someone, somewhere has written about them as well.

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