A piggybank idea

My California-based  grandsons –  Sidharth, 6 plus,  and Nikhil, 4 –  took me to Color Me Mine, a shop where  you colour your own  toys.  Take a toy  off the shelf,  paint it the way you please (they give the paints and brush at the shop),  and then have them  bake and glaze your painted  toy to give the finish and  shine  of a factory-made item.  The idea is to let children customise their toys , with the  colours  they fancy.  Nikhil and Sidharth who have done their colouring of  toys will have their masterpiece  fired in a kiln,  glazed, and delivered  within  a week.

Nikhil picked out for colouring a T-Rex dinasaur, to scare his grandpa . Elder brother opted for a bear with wings, for hit-and-fly attacks on their common target – grandpa. The color-me-mine concept , besides being fun,  promotes colour sense and creativity, and helps learning process among children. They get so focused on hands-on paintwork that their mommy could leave Nikhil and Sidharth at Color Me Mine for an hour so so that she could do her shopping elsewhere at Pleasanton Mall.

It is an idea that  play schools and daycare centre  at residential complexes can adopt. At our Chennai apartments complex  – Mantri Synergy – with 750 flats there are a number young parents  with young children who would welcome a facility that offers  hands-on painting opportunity  such as the ColorMe Mine  initiative.  Banks can adopt the business model  to attract deposits, notably, through piggybank accounts. Canara Bank used to  hand out a pig-shaped cash pots in which children collected small changes. The color-me-mine  concept  can tried out as a marketing device .   Use of earthern toys for piggybanks  by banks would boost  income of potters and rural artisans, besides engaging children in hands-on design and painting of their toys.