Heard this word ?

I hadn’t heard of this word , till I read it in The Hindu this morning . Which doesn’t mean that the word doesn’t exist.  In fact,  ‘incentivise’  is a word coined in 1968  and is recognised  in OED and Merriam-Webster.  But then a Google search showed up this entry under Urban Dictionary , which said the only respectable form of the word was the noun “incentive.”  And it added that those who say  “incentivize”  ought to know they  ‘come across as a jargon-spewing a-hole’.